What do you need? My journey with each client always starts with a conversation. Professionals, businesses, and organizations all have different goals but the same tools are available to meet them. Together with my clients we fill classes, gain customers, market books, streamline websites, gauge interest, and strengthen community. I create the message and promote each endeavor with the words and images to create the right message.
MARKETING AND COMMUNICATIONS
Developing a Communications Plan
Developing an online presence for your professional career, business, or organization requires a streamlined and knowledgeable plan. The main goal is to share knowledge, resources, and experiences which people will find valuable so they take action.
1.) to create a consistent presence across the internet and,
2.) to build an online community which mirrors the feel, vibe, and uniqueness of your services, business, or organization.
Overview of Services included in a Plan:
* Preparing an Industry Analysis on how your business or organization meets the current trends in your field, including an analysis of how you compare to other local entities online.
* Providing a Consistent Image for your business or organization across all platforms including websites, blogs, social networks, and other media outlets.
* Setting up customized accounts which are representative of your business or organization’s belief system on such networks as Facebook, Twitter, LinkedIn, YouTube, Tumblr, Pinterest, and Foursquare.
*Updating Business/Organization Listings, which all need to be claimed and monitored for reviews and comments.
*Analyzing statistics on your website and social media endeavors.
*Providing ongoing inspiration, direction, and assistance to make sure the plan is successful and meets the pre-stated intentions.
Clients are often overwhelmed with the social media's constant changes. Ongoing help from Online and In Person keeps staff on track while continually expanding the possibilities.
Emails still dominate the best marketing plans. Reaching out to members, clients, customers, and students directly through such services as Constant Contact or Mail Chimp continues to bring results. My services include regularly scheduling communications, creatively designing the emails, carefully crafting the message, and analyzing results for better performance.
Writing and Editing
Clients need content, either for marketing materials, websites, blogs, or email campaigns. My specialty is being able to pull all the pieces together to provide the right message for each format. My goal is always to inspire clients as well as their audience.
My freelance writing services include magazine features, issue articles, editorial opinion pieces, promotional articles, reviews, and local news reporting.
When professionally editing materials such as academic manuscripts and books, I provide the necessary support to create the best finished document possible. In addition to standard editing, this sometimes means working through the structure and content with the author or re-writing sections. Each project requires flexibility and a solid working relationship.
Workshops and PresentationsA desire to share my knowledge of has led to many opportunities to speak with various groups about self improvement, community, social media, blogging, and yoga. Workshops, forums, and presentations are available on a variety of topics. What does your group want to learn?
ART AND DESIGN
PhotographyClients need quality shots for their websites and social media accounts. After years of having to use the perfect photo for each news blog post, I know what makes an engaging photo for promotional use. I have an artist's eye and know the nuts and bolts of what's important to document with photos at every event.
Website Design and Online CommunitiesSince I have been engaging people for years through my blogging and writing, my knowledge of online communities has developed over time. I design websites and blogs using Drupal and Wordpress. My marketing, promotional, blogging, and website advice comes from experience and enhances the online presence of my clients while ensuring the best Search Engine Optimization.
Illustrations And Commissioned PaintingsWith a background in computer graphics and art, my services also include illustrations for articles, books, or blogs. My comic strip ROCK'burb looked at local life and issues in Rockville demonstrating my ability to transform your message into a drawing. As an artist, I welcome commissions on paintings of homes since your home is where your heart is. These keepsake paintings will be shared for generations.
EventsSpecial events bring people together. My professional expertise, hard work, and management make all of the events I plan a seamless success. Get excited about the possibilities by working with me on your galas, golf fundraisers, walkathons, concerts, workshops, and conferences. My specialty is motivating and involving volunteers.
DIVERSITY IS KEYIn today's world, your consultant needs to have a complete package of skills. My experience in all these areas means I have an understanding of what must be done and how all the pieces fit together.
Contact me: Cindy@onlineandinperson.com